The world has changed how people engage. We now communicate by checking in, hash tagging, commenting and uploading. We are also used to getting information and updates swiftly, wherever, whenever.
This is where technology has taken us and the best thing you can do as a business person is to embrace it and use it to your advantage.
In our recent articles we have been talking much about the reasons why most start up companies are failing easily or why the country’s SMEs sector is not contributing much as it ought to.
Well, not moving with technology is one reason why things are like that.
Go to Mbare`s Matapi industry for instance, people there really work so hard, they exhibit a great deal of hard work but hardly do they earn as much as they work.
Another example is the Glenview furniture making industry as well, it`s the same story, bigger companies actually go there and buy staff at very cheaper prices and sell them at exorbitant prices, and at the end they are the ones who benefit more.
This is sad hey.
Technology has made communication easier for us all. It has made it possible for us in business to talk about our new products, services, specials and promotions at a cheaper cost and in many cases without having to travel.
Take advantage of the various forms of information technology gadgets that have been availed to our disposal and make it easy for you to talk to your suppliers, customers and target market.
Below are some of the tools you can use to communicate effectively and efficiently with your customers.
- What`s App
- Skype
- Voice
To many people the above mentioned forms of communication are only for “not so serious issues” like talking to their girlfriends or boys. Let me tell what these forms of communication can do for your business.
1). Two way communication between your organisation and your clients,
2). you can use some of these platforms for advertising and it is cheaper,
3). through these forms of communication you can also drive traffic to your website, and
4). you can create long lasting relationships with customers through the “Pass along Effect” they have.
The Cyrexperience 